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I led the complete design of the publication — 56 pages, 30 custom charts, and a full visual system that turned complex research data into something clear, compelling, and immediately usable by parcelLab's sales team. The work extended beyond the printed study into digital landing pages, social media assets, and printed collateral.
Key findings and highlights from the study were adapted into a series of LinkedIn assets — turning individual data points and chart formats from the report into shareable, on-brand posts, alongside invites for parcelLab's companion event.
