As a kid, I was playing with colours and drawing just for fun. Later, I built a website and a logo for my skateboard crew. We treated it like our own little brand. That’s when I realised I love building things with real people and turning ideas into something you can actually see and use.

I grew up skateboarding, surfing, and being outdoors. Those things shaped me. Skateboarding taught me not to give up. Surfing taught me patience. You fall, you try again, you get better. That mindset stayed with me.

More than 15 years later, I’ve worked in advertising agencies, startups, global scale-ups, and as a freelancer. Different environments, same drive. Build strong brands. Create clear visual systems. Keep improving.

What started as fun became my profession. I’m still curious. Still learning. Still creating.